So how do you expect your website to look? Well this based on, how you want your potential customer to react after the first glance. Obviously you are out there to impress!
A good place to start when creating a useful and successful business is to include information on:
- What the business does
- The product/s or service/s the business provides
- How the business be contacted
Simplicity is a key in a good website. Lots of graphics can frustrate a reader with a slow internet connection. Music, animation, and color can be powerful tools if used appropriately, but they can also be a sign of an amateur website. Moving cursors and cute cartoon characters are out of place on a business page. Disorganized pages, too many links, articles that go nowhere and many other details can complicate the use of a website and turn the reader off.
To make your website successful you need to provide something of value to your customers. No matter what the purpose of the site is, the information contained in it should be useful to the visitors. If the material is outdated, poorly edited, or incomplete, readers will feel cheated and will most likely look for an alternative source of information next time they are reading about the topic. So whether you update your site everyday or just once in a blue moon make sure you have valuable content.
However just creating a site with valuable content that remains static will not keep people coming back time and again. Think for example about your TV, if your favorite program was on you would probably watch it. Now what if all it ever showed was the same episode over and over and never showed anything else? You would probably watch it a few times but would soon get bored. The same is true of a website, no matter how good the information if it never changes people will get bored and stop visiting it.
Taking these ideas one step further, you can allow customers to interact via the website. This could be as simple as having a contact form, or as advanced as allowing customers to buy products or services online via the website. Forum or chat software is a great way to do this.
Success on the web means getting people to do what you want when they visit your site. So the first thing you need to do is decide what it is you want them to do. This is called the Target Action. In most cases it's buying something or fills in a form. If you haven't determined what your target action is before you built the site, its worthwhile looking at your site once you have determined your target action. Once you have determined your Target Action you need to determine how successful the site is.
Visit Pioneer Softek for quality web design and development services.
Saturday, March 5, 2011
Why do you need a website
There are still people wondering whether their business really needs a website. Or they say: we have a small business firm or running a home based business: should we have a website?
Well, the evidence suggests that if you are not spending time on setting up or improving your website, your competitors certainly will be and the chances are you will be left lagging behind in terms of sales.
Buying and selling on the internet (or e-commerce) has rocketed during recent years. According to online retail group IMRG, monthly online spending is now in the billions.Trade between businesses via the net has also grown. More than half of all British firms now buy goods and services online.It's not just with direct selling that a website can help your business.
Your website acts as a brochure for your company. It's your marketing tool, your customer contact portal, and the electronic face of your company. Many people surf the web in the evening when most businesses are closed - which is fine because websites never sleep! A website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year. Having a website is the equivalent of having an employee working around the clock - even weekends and holidays!
According to the Small Business Administration, small businesses that have websites are averaging $1.07 million more per year in sales than small businesses not online and 50% of Internet sales are from new customers. Having a website significantly improves your customer reach no matter what services or products you offer.
One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys."You have one shot at making a good first impression". With a well-designed site, your little operation can project the image and professionalism of a much larger company.
So, the question for many firms now is - can you afford not to have an online web presence when your competitors could be increasing their brand awareness, accessibility and profits by having an effective website?
Your website is an important part of your business, so treat it as such.
Visit Pioneer Softek for quality web design and development services.
Well, the evidence suggests that if you are not spending time on setting up or improving your website, your competitors certainly will be and the chances are you will be left lagging behind in terms of sales.
Buying and selling on the internet (or e-commerce) has rocketed during recent years. According to online retail group IMRG, monthly online spending is now in the billions.Trade between businesses via the net has also grown. More than half of all British firms now buy goods and services online.It's not just with direct selling that a website can help your business.
Your website acts as a brochure for your company. It's your marketing tool, your customer contact portal, and the electronic face of your company. Many people surf the web in the evening when most businesses are closed - which is fine because websites never sleep! A website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year. Having a website is the equivalent of having an employee working around the clock - even weekends and holidays!
According to the Small Business Administration, small businesses that have websites are averaging $1.07 million more per year in sales than small businesses not online and 50% of Internet sales are from new customers. Having a website significantly improves your customer reach no matter what services or products you offer.
One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys."You have one shot at making a good first impression". With a well-designed site, your little operation can project the image and professionalism of a much larger company.
So, the question for many firms now is - can you afford not to have an online web presence when your competitors could be increasing their brand awareness, accessibility and profits by having an effective website?
Your website is an important part of your business, so treat it as such.
Visit Pioneer Softek for quality web design and development services.
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